The promotion of a single of your band’s album is actually more challenging unlike promoting the whole album of your band. A single of the album sells for less compared to the whole album, which will require you to be careful and frugal in order to prevent you from spending more on marketing that you would make in sales. Numerous options exist for having your work advertised; take advantage of every practical avenue for selling and promoting the single of your album. In order for you to sell the music you have, people first have to know about its existence.
The first step is placing the track on social networks and using tracking tools in order for you to determine the types of people listening to the music you have made. Determine target audience for the music by playing some concerts and then asking the participants for some demographic info by passing fliers that request contact details or provide codes for free downloads for the completion of a questionnaire.
Make promo packages that you can distribute to organizations which could promote the music you have made. Your promo package needs to include one press release, one short band bio, contact details, color photos of the band members, and one recording of the single. You may also choose to have your album on the promo package instead of just one single.
Advertise to people who will buy the single. If you have an upcoming concert, contact radio stations, universities, and music stores. Give them the promotional package and then ask them to have your coming gig advertised. Include some information so the audience will discover more about the single.
Try to know what makes the single distinct from other music. Have the single promoted together with original artwork or a story. Some visual associations can help people to remember the band and the single. It is possible that your band has a story that is unusual, or your music makes use of nonconventional instruments. Look for something original about the music and then sell that particular idea.
Have a newsletter made and make use of a newsletter service in order to administer to the fans. Have the single downloadable for free to the first few people who sign up for the newsletter. If the band is new, you might like to give out some tracks you have made just to get the name of your band out. Make use of social media sites as a newly established band to have you advertised. However, you may also opt to buy some online ads via a search engine in order to get others to subscribe to the newsletter.
Begin with small advertising campaigns so you can see what works for the band. Have your fanbase built locally in order to know what sells and the things that do not sell. When you have established a successful promotional campaign, you next have to expand the campaign to other localities.